Premiered at the designer's Gold Label spring/summer 2013 show in Paris, Vivienne Westwood has today unveiled the Juergen Teller-lensed promotional campaign for the Gainsborough Collection; a fine jewellery line made of Palladium.
And who better to front Westwood's campaign than 20-year-old, gap-toothed beauty Georgia May Jagger? Having modelled on Westwood's catwalks before, and owning all of the punk-rock sass of Dame Vivienne herself, Georgia gives an edgy twist to the intricate jewellery line.
IN PICTURES: Vivienne Westwood spring/summer 2013 collection
"We chose Georgia May because she's absolutely gorgeous. She's so beautiful and looks wonderful in the jewellery," gushed Westwood, who also opted for famed fashion photographer Juergen Teller to shoot the campaign.
The collection, itself, looks back to the designer's 'Paper' jewellery, first introduced in Vivienne Westwood's Gold Label autumn/winter 2000 line. Interpreting the trompe l'oeil drawings, which featured on the original Paper jewellery, with a new zeal, the Gainsborough collection is a modern reaction to Paris and the designer's artistic history.
READ: Vivienne Westwood spring/summer 2013 review
With Palladium - the industry's newest precious metal - as her craft material of choice, the nine-piece collection consists of the made-to-order couture Gainsborough necklace, tiara and earrings, dotted with diamonds and sapphires. Westwood fans can also expect a necklace, pendant, long and small earrings, ring and bracelet, with prices starting at £270.
The Gainsborough couture tiara, earrings and necklace, followed by the bracelet from the commercial collection.
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